Last year, the Association of Independent Commercial Producers (AICP), with help from FilmL.A. Research, began a thorough analysis of Super Bowl commercial production to determine how much of the production work for these projects happens in the Greater Los Angeles Region. The results of the year-long study were presented in a Los Angeles Times story in February, which highlighted, among … Read More
Commercial Production Spending Increases in California
In late September, the Association of Independent Commercial Producers (AICP) released its thirteenth Annual Survey of the Commercial Production Industry. The Los Angeles based market research consulting firm Bovitz prepared the report, which measures industry trends and activity in the $6 billion-plus production industry. The survey quantifies the economic impact of commercial production, including identifying geographic trends in production activity … Read More